Multimedia Exposition

The tale of Budweiser Budvar beer’s success secrets is told by old technical relics along with latest modern equipment, which also provides an extraordinary journey to the Earth’s heart. The tour starts with a large-screen projection of the brewing process inside a copper brewing vat, continuing with a virtual trip in a crate of a mining lift to the depth of 300 metres, where the source of unique water used in the brewing of Budweiser Budvar beer is located.

The subsequent historical hall carries the visitors back to 1265, when the town of České Budějovice (or Budweis in German language) was founded and when the brewing tradition in this town originated. The next stop is at the Gothic-Renaissance style cabin, where the exposition of medieval brewing can be seen. The effects of technical equipment on the brewing industry’s development are reflected by the industrial age hall, where visitors become acquainted with the founding of the Czech Joint-Stock Brewery – the direct predecessor of today’s Budweiser Budvar. The 20th century hall highlights the key moments in Budweiser Budvar’s history. The exposition is concluded by a demonstration of Budweiser Budvar beer’s successes around the world along with a humorous film about the origin and uniqueness of Budweiser Budvar beer.